2
mins read
By
Team Conscent
23-Sept-2024
Timer paywalls are designed to run short-term sales, like 24-48 hour sales, offering the same content at a special discounted price that would otherwise be higher. These limited-time offers create peaks in subscription sales. The paywalls display a reverse timer with a live counter, showing how many hours and minutes are left before the sale period ends. This creates a sense of urgency and fear of missing out (FOMO), leading to a higher degree of subscribers — transforming discount seekers into long-term subscribers.
Here are situations where offer or timed paywalls work well:
In-Depth Reports or Special Issues: Offer discounted access to investigative reports, special editions, or in-depth analyses for a limited time or a one-time fee.
Special Events and Festivals: Increase subscribers during special periods through special offers. Helps in selling higher lock-in period subscriptions at lower cost.
Premium Content Series: Create a series of premium content pieces, such as exclusive interviews or multi-part analyses, and offer access through a timer paywall for a set duration.
Implementation:
Time-Sensitive Marketing: Create a sense of urgency by highlighting the limited-time offer or the timer paywall. Utilize countdown timers and highlight the expiration time of the sale.
Seamless Payment Integration: Integrate a secure and user-friendly payment gateway to facilitate one-time purchases and short-term subscriptions.
Display Value Proposition: Clearly display the value the subscriber would get by availing the offer price, including the discount, what entails in the subscription plan, the access duration, among other highlight features.
Impact on Publishers:
Monetizing Non-Subscription Content: Offer and timer paywalls allow monetization of valuable content that might not fit within a regular subscription model.
Increased Revenue Streams: These paywalls provide additional revenue streams beyond traditional subscriptions sale.
Higher Conversion Rates: Timer paywalls, with their urgency and FOMO, can drive higher conversion rates compared to regular subscriptions.
Written by:
Team Conscent
Category:
Subscriptions
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