ConsCent Privacy Policy

Last updated: February 20, 2022

Objective and Scope

When you use ConsCent, a product of TSB Media Venture Private Limited and its affiliates (collectively "TSB Media/ConsCent"), whether you are a content provider or the end user, you are trusting us with your information. This is a big responsibility, and we try to protect all the information and make sure that you are always in control.


By using TSB Media and its services you agree to our use of your personal information (including sensitive personal information) in accordance with this Privacy Policy, as may be amended from time to time by us at our discretion. You also agree and consent to us collecting, storing, processing, transferring, and sharing your personal information (including sensitive personal information) with third parties or service providers for the purposes set out in this Privacy Policy.


Personal information subject to this Privacy Policy will be collected and retained by TSB Media, with its corporate office at Building No. 22, Upper Ground Floor, Pushp Vihar Commercial Complex, LSC, Madangir, New Delhi, Delhi-110062, India.


Through this Privacy Policy, we help you understand what data or information we collect, why do we collect it, and how do we use it to make our services better for you. We also tell you how and why we update, manage, share or delete the information.


TSB Media, in this case – ConsCent, creates an equitable world by bringing together everything that’s required to make premium content accessible and affordable for our users with the aid of technology that facilitates flexibility and enables choices.


ConsCent has a range of services that helps everyone every day to explore better and affordable ways to collect and pay for premium content, and improve your experience of engaging with it. Our services include:

  • Data and analytics for content seller to understand user cohorts better.
  • Apps and websites that will enable better and easier ways to interact with content on various content providers.
  • A universal login service for individual users to interact and pay for what you read services.
  • Technology that integrates into third-party apps and sites


You can read more about us on TSB Media website. If you have any concerns, mail us at


Here is the kind of information TSB Media collects to serve you better


ConsCent collects basic data like your phone number and nature of device – if it is a smartphone or laptop or tablet. We do that so that we can make your using of ConsCent frictionless, easy and effortless. You can choose how much you want to share with us. The more you share, it makes our services better for you.


For example, if you give us your age, we know if you are a millennial or a gen-z user. If you give us your location, we might be able to share content, which is from your neighbourhood.


If for some reason you have logged out, and have returned to read a premium story, we use some of the identifiers that you have shared with us to make your log-in easy, and quick.


And, when you are logged in, we store information with your ConsCent Account, which we treat as personal information. Personal information is any information related to an identified or identifiable living. In particular using a common identifier such as a name, an identification number, location data, an online identifier or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person or any other piece of information as per applicable laws and regulations.


Information you use to create your account or provide us


When you create a ConsCent account, which includes your phone number, and in some cases a password. You can add your name, your payment information, your email, gender, date of birth, locations and address, and pictures.


You can also choose to provide us data with your interests, time to contact you, feedback on your experience, or even contact a number of people who you want to share your ConsCent account with.



Examples of Information we collect of your activity on or through ConsCent


At ConsCent, we collect information about your activity while you are using our services. You provide information to us when you:


  • are consuming contents on various platform, which are ConsCent partners;
  • read the stories, videos that you view or audio that you listen to;
  • clicks on ads and interactions with promoted content;
  • use camera or audio features;
  • spend money using ConsCent;
  • load money in the ConsCent Wallet;
  • communicate or share content with other users;
  • use services on third-party sites and apps that uses ConsCenr/TSB Media services.


We collect information about apps, websites, browser type, operating system, and devices you use to access content. This helps us serve you better whether it is a feature update or a product update. It also helps us make your interaction with content providers better when you are using ConsCent. As a result, you might supply us with such information as:


  • identifying information such as your name, address and phone numbers;
  • payment information;
  • your age;
  • your location information;
  • your IP address;
  • people, addresses and phone numbers listed in your Addresses;
  • e-mail addresses of your friends and other people;
  • e-mails to us;
  • the personal description and photograph;
  • information and officially valid documents regarding identity and address information, including PAN numbers;
  • credit history information;
  • corporate and financial information; and
  • device log files and configurations.


As a user, you can visit your ConsCent Account to find and manage activity information that you have saved in your account. You can add or delete non-critical information, which gives ConsCent users choice and freedom. You can disable your account at any time that you choose, and we will delete all information that is stored against your account. To request access to personal information that is not available through your ConsCent Account you can submit a request at




Information collecting through Cookies


To offer seamless and easy access to premium content, we might use cookies. At times these cookies and other technologies are used to recall some of your personal information, which might include your phone number or unique identification number assigned in our database. This we might require identifying you as a ConsCent user on our content partners’ apps or websites, which in turn will help you navigate and purchase access to content of your choice on ConsCent platform . Our partners, and in some cases advertisers, might also assign their own cookies to your browser(s) (if you click on their ads), a process that we do not control.


ConsCent users can block or erase cookies on their browser at any given time. But, that hampers the user experience. You might have to re-enter your original user ID and password to gain access to ConsCent or its partners, to consume premium content. For more details, you can check ConsCent’s cookie policy.


Why does ConsCent collect data


It is only for one simple reason: To provide better user experience and enable better services.


We use the information we collect from all our services for the following purposes:


Provide ConsCent services: With the information we have, we deliver our services, like purchasing access to premium story for you and identifying you as an existing ConsCent user.


Improve and manage our services: We use your information to ensure we can maintain the best uptime of our ConsCent services. We track outages and troubleshooting issues that you send to us. When you point us to a problem, we try and ensure that you don’t face the same problem again.


Develop new products and services: TSB Media is committed to reduce friction to consume the content you love. We learn from current user behaviour, their feedback and market trends to develop the next set of products and services. These can be completely new products or improve the existing ones.


Personalise your ConsCent experience: We collect the data to customise and personalise our services for you. Sometimes we help you reach the story that you might have missed (despite being an avid reader of that topic). We try to evaluate your interest for various genres of content, services and offers.

It also helps us understand your need, whether to tell you how much money you should add to the wallet to have a frictionless experience throughout the month. Your information also helps us understand what feature or service is tailored for you, while it is not relevant for someone else.


Measure our performance: We use data for analytics and measurement to understand how our services are performing and being used. With this data we continue to work on aspects like reducing time to gain access to the content you love or improve the design for better navigation. We also use the data to understand your interaction experience on our ConsCent partners to run analytics and find out ways to improve your experience of third-party apps and sites.


To get in touch with you: We at ConsCent might want to get in touch with you, sometimes through your email or mobile number. At times we might notify you if we detect a suspicious activity in your account, or sometimes to show that we care, by wishing you on your birthday. We might want you to know about some product or service update, or a launch of a new service, or when we add a new publication that you would enjoy going through. And, if you contact us, we will keep that in record to resolve any issue you are facing.


Our social media channels: ConsCent operates social media channels, pages and accounts to inform, assist and engage with you. ConsCent monitors and records comments and posts made on these channels, pages and accounts – which we believe help us improve our products and services.

We don’t want ConsCent users or anyone else to post or send any inappropriate or illegal content on any of our social media channels, pages or accounts. ConsCent is not responsible for any information posted on social media other than the information posted by its employees on its behalf. ConsCent is only responsible for its own use of the personal data received through such sites


To protect ConsCent, its users, and the public: We continuously monitor our network, so that ConsCent is safe to use, and we are here to improve the platform’s safety so that your data and your financial transactions are secure. We collect data to respond to frauds and digital abuse, and to resolve technical issues if any.


We use different and automated technologies to analyse your information for these purposes. We try to detect abuse such as spam, illegal content and malware, to keep your experience enjoyable and safe. We want the internet to be a safe place for the public, and we understand that you trust ConsCent to be a responsible and active stakeholder of the internet.




You are in control of your data


At ConsCent, we empower you to manage your data and ask you to share as much as you are comfortable with. We try to provide the best experience with whatever little you share, and we try to provide the best unified experience we can offer. However, we will be happier with a little more, not because we want to hoard your data, but just to make your experience better.


Control your activity information: You can decide what kind of activity you want ConsCent to store against your account. For example, if you turn on your location, we might be able to serve you content that is from your town. If you like a particular genre of content, we might be able to serve you stories and movies that you have missed of that particular genre.


Update or change your information: You can sign-in or sign-out of ConsCent anytime you want to, but we can provide the best experience when you don’t sign-off. And, when you sign-in you can review and update the information you have left with us. All your tools to access your data are already there in your ConsCent account.


GDPR “General Data Protection Regulation No 2016/679 ”: Individuals located in certain countries, including the European Economic Area and the United Kingdom, have certain statutory rights in relation to their personal data or user information. Subject to any exemptions provided by law, you may have the right to request access to your personal data or user information, as well as to seek to update, delete or correct this personal data or user information. You can usually do this by logging into your ConsCent account and accessing the Profile page.

 If you cannot use or access the Profile page and need to contact us, you can access them by clicking on Help in your ConsCent account and then write us on the Contact US page.

To the extent that ConsCent is processing your personal data or user information which is subject to the GDPR (or applicable laws covering the processing of personal data or user information in the United Kingdom), ConsCent relies on its legitimate interests, described above, to process your data. ConsCent may also process information that constitutes your personal data or user information for direct marketing purposes and you have a right to object, update, delete and request to correct ConsCent‘s use of your personal data or user information for this purpose at any time. You can contact us by sending an email to

Life with dashboards: Both for publishers and users, we provide dashboards to manage your information, see your activity on ConsCent.


Export your data: As a user, you can ask us to remove information from specific ConsCent services based on the applicable laws.


To delete your information, you can delete your content from ConsCent services. You can also delete specific ConsCent services and your information associated with those products.


You can inform us if some data is represented incorrectly, or request for a copy of your data, and we will not uphold the information, and pass it on promptly to you.

And, you can delete your entire ConsCent account. When you do that we delete all information shared against your account.


Data and information relationship with Partners


ConsCent is used by a number of content providers and publishers to help users gain access to content of their choice by using ConsCent services. To do so, we have to unlock premium content and provide access to users. We might pass on some information to our partners to help them give seamless access of content to our users and make it a frictionless experience for any and every partner client.


Personal information: We might pass on information like your phone number or name as a unique identifier to purchase the content and then unlock the content exclusively for you. We might pass on the consumption details of the stories, movies or songs that you are listening to on our partner client. What never passes on consumption information of a user on one partner client to another client.


Information on dashboard: Our clients have a live dashboard, where they can monitor users’ content consumption details. For this, we show our clients what content users are consuming on a client app or site. We also tell them where the traffic is coming from – from social media platforms or directly or from any other source.


Partner clients and their data policy: We don’t control what our client partners do with their data. They might use the data to communicate with you for feedback, to promote some specific kind of content or push ads. To know more about what our partners do with the data, you can visit the privacy policy of client partners.


Prevention from child abuse


At ConsCent, we care about the next generation, our children, who will shape up our world’s tomorrow. So, we have a minimum age policy to access ConsCent. A ConsCent user should certify that he or she should be at least 18-year-old. If you are under the age of 18 years, you may use TSB’s services only with the involvement of a parent or guardian.


Security and Compliance with Laws


We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, including appropriate encryption and physical security measures to guard against unauthorized access to systems where we store personal data. All information gathered is securely stored within the Company controlled database. The database is stored on servers secured behind a firewall on the cloud; access to the servers is password-protected and is strictly limited. However, as effective as our security measures are, no security system is impenetrable. If you know or have reason to believe that your ConsCent Services account credentials have been lost, stolen, altered, or otherwise compromised or in case of any actual or suspected unauthorized use of your account, please contact us at




ConsCent shall not be liable for any data or information mishappening if a user shares any other personal information, which is not asked by ConsCent during registration, either mandatory or optional.